Is Your Brand's Expertise Being Drowned Out By the Competition?

An old media order is dead. The new one belongs to you.

Sign up to master the frameworks that turn media coverage into clients, cash & credibility as the old media order dies and a new one emerges.

Go from press to profits

Smart entrepreneurs, consultants, and brands are seizing this moment to build authority, attract premium clients, and scale their influence like never before.

"Media Outreach 101 challenges the gatekeeper mentality in PR because it bridges the decline of an old media order, and the eruption of a new one."

-Dellvin Roshon Williams

Why most brands will fail if they don't adapt. . .

❌Outdated Agency Models: Traditional PR agencies still use spray-and-pray tactics, and generic templates.

❌Premium, Obsolete Tactics: Companies are wasting $3,000 to $5,000 monthly on PR agencies, with minimal results

❌Missed Opportunities: The gap between early AI adopters and traditional PR pros is widening daily.

❌No Strategic Framework: Traditional outreach without systematic frameworks makes it impossible to scale.

INTRODUCING. . .

Media Outreach 101

The PR system that amplifies your expertise and voice at a fraction of the cost.

It's not just PR. It's leverage.

Media Outreach 101 is not a PR course. It's a complete transformation system that combines proven strategic frameworks with AI amplification tools to help you master the new media paradigm.

Your expertise + Our frameworks + AI acceleration = Unstoppable media authority

This system amplifies your unique insights and authentic voice while giving you the tools to compete with—and beat—traditional agencies at a fraction of the cost

No fluff. No filler. Just high-impact strategies.

This book gives you actionable, real-world skills you can use immediately to build your brand, earn trust, and drive business through media exposure

Here's what you'll get. . .

Here's what you'll learn:

Chapter 1

• turn media coverage into influence, credibility, and inbound demand

• break down the types of media outlets and how to target the right ones for your niche

• get clear on how the right media coverage fuels business growth and brand authority

• master the fundamentals of outreach that convert visibility into income

• walk away with the mindset and structure to make your message media-worthy.

Chapter 2

• learn to pitch like a pro, speak the language of journalists, and build long-term media relationships

• discover what to do and not to do when reaching out to journalists

• understand how to keep media interactions human-centered, respectful, and mutually beneficial

• become someone journalists want to hear from—again and again.

Chapter 3

• craft irresistible angles that make your story impossible to ignore

• use one article or podcast to create a ripple effect of visibility and opportunity

• leverage media wins for client acquisition, brand growth, and lasting market positioning

• turn attention into advantage—not vanity

Media Outreach Toolkit

• craft and futureproof your 3-step journalist research and targeting system

• implement the Media Outreach Flywheel™ (brand positioning, Medi persona development, and personalized pitching)

• execute a press release and pitch integration system

• identify and craft compelling story angles

What makes this eBook different?

Legacy media is collapsing.
Influence has become decentralized.
And entrepreneurs like you have never had more power to shape their own narrative.

The rules have changed:

• It’s no longer just about being on Instagram.

• It’s about becoming your own media platform.

• It’s about understanding how storytelling, attention, and visibility translate into revenue.

If you master this, you won’t just “get seen.”

. . . You’ll become the voice people trust in your niche.

✅ No generic PR tactics—just practical strategy that works for founders and experts

✅ Designed to build confidence, skill, and presence—not overwhelm

✅ Written by someone who understands media from the inside out

✅ Gateway to a larger system that will help you scale your authority

Ready to Go Deeper?

After you download the eBook, you'll get access to:

The AI-Enhanced Companion Workbook

Apply what you learn in real time with strategic prompts, reflection tools, and exercises to craft your unique media story and strategy.

✅Perfect for entrepreneurs who want clarity, confidence, and momentum—fast.

Here's what you'll get. . .

The VISION Method™

• exercises to identify unique newsworthy angles

• journalist-validated templates with 3-5x higher response rates

• subject line formulas that get emails opened

• customization strategies for different media outlets

25 Master AI Prompts

• strategic prompts for setting measurable media visibility goals

• prompts for developing expert positioning statements

• AI-assisted pitch creation and customization

• interview preparation and follow-up automation

Media Optimization System

• decision matrices for prioritizing outreach efforts

• tools to evaluate which opportunities are worth pursuing

• tracking systems to measure results and optimize performance

• conversion pathways from media coverage to business outcomes

Our proprietary framework for crafting media pitches moves you beyond generic templates, helps you personalize outreach, and builds meaningful relationships.

You also save 321+ hours and $47,000 annually

10 ways to get your life back. Now you can. . .

1. Invest that $47,000+ annually back into growing your business

2. Financially free yourself from the endless cycle of monthly agency retainers and consultant fees

3. Eliminate one of your largest recurring expenses while improving your results

4. Sleep better knowing you have a proven system that works

5. Reclaim nearly 8 full work weeks that you can dedicate to family or personal interests

6. Redirect 312+ hours to generating activities that move the needle in your business

7. Eliminate the stress of spending entire weekends trying to craft pitches or research journalists

8. Implement strategies that would normally take hundreds of hours to develop

9. Reinvested in scaling activities that multiply your business impact

10. Free up two full months of 40-hour work weeks to think creatively about business

"Dellvin's writing is elegant, composed, unapologetic, and, most importantly, researched".

Sylvain P. Gaillard, Director, Opera Gallery Dubai

★★★★★

About the Author

Dellvin Roshon Williams is the founder of DRW Strategic Advisors (formerly DRW Communications), an AI-native consultancy designing integrated growth systems and media narratives for FinTech and RegTech innovators in the UAE.

A certified expert in AI Product Management, Anti-Money Laundering (AML), and B2B Tech PR, Dellvin helps founder-led brands leverage compliance intelligence to achieve market leadership. He created the proprietary PR-OPs™ methodology and Media Leverage Framework™, systems that turn brand influence into predictable sales pipelines.

Building on his first eBook, Media Outreach 101, Dellvin is now writing Taming Chaos: An AI-Powered Guide to PR for Financial Services & Combating Financial Crime, a masterclass in advanced outreach strategies. He helps C-suite leaders move above and beyond traditional communications to build efficient, scalable high-performance systems that drive sustainable growth.

Don't Let Someone Else Tell Your Story.

Start building the media presence you deserve—on your terms! Get your copy of Media Outreach 101 TODAY!